European AI-Driven Ecosystem for Marketing, E-Commerce and AdTech

Bringing together independent agencies and technology leaders to deliver data-driven marketing,
AdTech innovation, and seamless e-commerce solutions across Europe.

Discover
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our vision

Shaping the future of marketing in Europe through AI and collaboration

We believe the future of digital performance lies in collaboration and intelligence. Virtuology connects leading agencies to combine human creativity with AI-powered marketing innovation, enabling smarter, faster, and more scalable growth.

Virtuology Shaping the future of marketing in Europe through AI and collaboration
Business units

Our domains of expertise

What we do
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E-commerce

We help brands grow their marketplace presence through data-driven strategies and performance management.

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Digital Marketing

We drive growth through AI-powered media, social and influence marketing, content, and analytics that enhance performance and customer engagement.

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AdTech

We deliver advanced programmatic and local marketing solutions combining data, technology, and creativity.

How we do it
Powered by intelligence

AI Integration & Tools

Every solution we build is driven by shared AI and data capabilities. We leverage Agentic AI to create systems that act autonomously, learn continuously, and enhance decision-making across our ecosystem.

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Talent Acquisition & Management

We combine Head Hunting and RPO to connect top digital talent across Europe. This empowers our agencies with the expertise and strategic insight that drive innovation and growth.

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Agile Operations Offshoring

We provide scalable offshore solutions that optimise operations, costs, and efficiency, enabling our agencies to focus on innovation and client growth.

Virtuology - our clients - logo Google Cloud PlatformVirtuology - our clients - logo adformVirtuology - our clients - logo Amazon Ads Advanced PartnerVirtuology - our clients - logo Google Marketing Platform Sales PartnerVirtuology - our clients - logo Meta Business PartnerVirtuology - our clients - logo Microsoft AdvertisingVirtuology - our clients - logo Google Partner
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+8
agencies
600
clients
100M
turnover
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map

Operating across all of Europe

With clients in 18 countries, Virtuology unites agencies and talent across Europe, blending local insight and AI-powered intelligence to drive marketing performance.

Visit our offices
Bruxelles, Paris, Tanger, Antananarivo
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Virtuology - Our offices in Brussels
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Virtuology offices - Digital Day 2025 - Conferences and networking
Virtuology - Our offices in Brussels - Kitchen area
Virtuology - Our offices in Brussels - openspace coworking
Virtuology - Our offices in Brussels - openspace phone booth
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They trust us

Our trusted clients

Virtuology - our clients - logo Haier
Virtuology - our clients - logo Shurgard
Virtuology - our clients - logo BNP Paribas
Virtuology - our clients - logo Luminus
Virtuology - our clients - logo yuzzu
Virtuology - our clients - logo Filorga
Virtuology - our clients - logo skipr
Virtuology - our clients - logo octopus energy
Virtuology - our clients - logo Carglass
Virtuology - our clients - logo ING
Virtuology - our clients - logo Mc Donalds
Virtuology - our clients - logo Belisol
Virtuology - our clients - logo Real Madrid
Virtuology - our clients - logo Carrefour
Virtuology - our clients - logo somfy
Virtuology - our clients - logo AXA
Virtuology - our clients - logo Toyota
Virtuology - our clients - logo Cash Converters
Virtuology - our clients - logo orchestra
Virtuology - our clients - logo delhaize
Virtuology - our clients - logo user testing
Virtuology - our clients - logo cetelem
Virtuology - our clients - logo Proximus
Virtuology - our clients - logo dott
Virtuology - our clients - logo Lotus
Virtuology - our clients - logo GSK
Virtuology - our clients - logo RSM
Virtuology - our clients - logo Haier
Virtuology - our clients - logo Shurgard
Virtuology - our clients - logo BNP Paribas
Virtuology - our clients - logo Luminus
Virtuology - our clients - logo yuzzu
Virtuology - our clients - logo Filorga
Virtuology - our clients - logo skipr
Virtuology - our clients - logo octopus energy
Virtuology - our clients - logo Carglass
Virtuology - our clients - logo ING
Virtuology - our clients - logo Mc Donalds
Virtuology - our clients - logo Belisol
Virtuology - our clients - logo Real Madrid
Virtuology - our clients - logo Carrefour
Virtuology - our clients - logo somfy
Virtuology - our clients - logo AXA
Virtuology - our clients - logo Toyota
Virtuology - our clients - logo Cash Converters
Virtuology - our clients - logo orchestra
Virtuology - our clients - logo delhaize
Virtuology - our clients - logo user testing
Virtuology - our clients - logo cetelem
Virtuology - our clients - logo Proximus
Virtuology - our clients - logo dott
Virtuology - our clients - logo Lotus
Virtuology - our clients - logo GSK
Virtuology - our clients - logo RSM
Our story

Our journey in digital excellence

Foundation

Cédric Donck consolidates his digital-marketing investments under one Brussels-based banner, launching Virtuology as a modular collective of specialist agencies.

2012
European Expansion

Mobilosoft and Smartelia France open, marking the first major step beyond Belgium.

2015
Programmads

When programmatic marketing revolutionized media purchasing, we launched our programmatic-marketing arm for our clients.

2017
eTAIL agency

Our Amazon-marketplace expertise goes live, reflecting brands’ need to “no longer overlook Amazon.”

2018
Virtuocode & Virtuology Attitude

Virtuocode was founded to turn your ideas into reality by developing forward-looking solutions tailored to your business.
Virtuology Attitude – We publish our cultural “playbook” to attract GAFAM talent.

2020
MKKM & Skeelz acquisition

We bring in Brussels-based digital-recruitment talent-strategy and social-commerce & influence-marketing specialists.

2022
Diatly

Diatly (Paris-based multi-marketplace agency) deepens our e-commerce footprint by joining eTAIL.

2023
Smartpredict integration

We acquired this predictive-AI specialist to power the Group’s technology roadmap.

2024
ESG & Certification

In 2025, we’re finalizing our Carbon Emission report certification and preparing to publish our first Sustainability Report. This year also marks the launch of AdSecura and our journey toward B Corp certification.

2025
Key people

Leadership driven by vision and intelligence

Behind every Virtuology agency stands a committed leader.
Together, they bring strategic vision, digital expertise, and a shared ambition
to make European marketing smarter through AI and collaboration.

Serial entrepreneur who sold startups to Omnicom & WPP, Cédric founded Virtuology in 2012 and as lead investor has scaled 25+ niche digital-marketing and e-commerce agencies into an AI-driven, modular group delivering consistent double-digit growth. A Vlerick professor and author of Pimento Map, he combines strategic vision with hands-on investment to drive market-leading innovation.
He also champions Madagascar through two NGOs and fuels his creativity on cross-continent motorcycle expeditions.

Cedric Donck
CEO & Founder Virtuology
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Former PwC consultant, with experience in crisis‐management and as CFO, Grégoire joined Virtuology as a shareholder to architect the shared services of Virtuology. As CFO‐turned‐COO, he oversees the group’s €100M+ revenues and drives operational excellence across 8 specialist agencies, ensuring scalable, transparent financial governance. Outside the office, he recharges his battery by sailing with his family.

Grégoire de Neve
Board Member & COO, Virtuology
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Serial digital entrepreneur and CEO of blue2purple since 2008, Annick led its integration into Virtuology, driving cross-agency synergies and revenue growth. On the Virtuology International board, she champions talent management and culture transformation, areas she lectures on globally. She also founded bb4 books, a Digital-First publishing house, underscoring her innovative spirit.

Annick Vandersmissen
Board Member & Chief Talent Officer, Virtuology
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Since founding Programmads in 2015, Gaëtan has been pioneering programmatic and digital marketing solutions that deliver measurable ROI. He also spearheads the development of Adsecura, a SaaS platform dedicated to the media industry. Beyond his entrepreneurial ventures, he shares his expertise as a lecturer at Solvay Brussels School and IHECS. Off duty, he’s often spotted cruising around in his distinctive vintage Mini.

Gaëtan Godart
Founder & Managing Director, Programmads
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Founder of eTAIL in 2017, Moïse has transformed it into a leading Amazon and multi-marketplace specialist across Europe, China and the USA—delivering double-digit revenue growth and top-tier platform certifications. His deep retail expertise fuels scalable, turnkey commerce solutions for global brands.
Fun Fact: Dubbed “the most Belgian of Frenchies,” Moïse is on a mission to taste every 0% beer available.

Moïse Denage
Co-Founder & CEO, eTAIL Agency
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Co-founder of Diatly and a pioneer in marketplace strategy, Martin spent over a decade building France’s first tech & service platform dedicated to marketplace growth. Since Diatly’s 2023 integration into eTAIL Agency, he now co-leads one of the largest marketplace-specialist agency in France, supporting brands across Amazon and other platforms with performance-driven, scalable solutions.
Outside of work, he leads EHLsmile, an NGO he founded in 1996 that builds hospitality schools for underprivileged youth across Africa and Asia.

Martin Gentil
Managing Director, eTAIL Agency
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Co-founding Smartelia in 2012, Harittina has since developed it into a trusted outsourcing partner that blends deep human expertise with AI-driven automation. A 2024 graduate of the Stanford Seed Transformation Program, she now builds intelligent, scalable systems that help her clients grow sustainably. She divides her time between Europe and Madagascar, driving global expansion with local insight.

Harittina Randriam
Co-Founder & CEO, Smartelia
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Virtuology Digital Day 2025 - Keynotes from Google, Microsoft, Amazon, and TikTok,
Virtuology life

Virtuology digital day

Held on October 9th, 2025, at Virtuology’s Brussels headquarters, the Virtuology Digital Day brought together 60 senior marketers, agency leaders, and Big Tech partners to explore how AI is transforming marketing performance across Europe.

With exclusive keynotes from Google, Microsoft, Amazon, and TikTok, the event showcased how artificial intelligence is already rewriting the rules of media buying, creativity, and customer engagement.

Participants experienced hands-on insights, live agency–client success stories, and high-value networking — all focused on one goal: turning AI insights into measurable business impact.

Contact

Get in touch with our team

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