How we work
Successful agencies make happy clients
Our vision
We unite first-in-class agencies, specialists in Digital Marketing, e-Commerce and Digital Service Support, under one AI-powered umbrella. We allow our experts to focus on their people and clients, by pooling non-core back-office services and shared support. Majority ownership by our agency leaders ensures every decision is driven by commitment and accountability.
Across five international hubs (Brussels, Paris, Barcelona, Tangier and Antananarivo), spontaneous encounters, from the coffee machine to Group lunches and TGIFs, spark innovation and knowledge-sharing. This modular, high-performance collective accelerates growth, delivers market-leading expertise and builds a vibrant culture that attracts and retains the very best talent, together.
Our mission
We exist to accelerate independent, niche agencies, specialists in Digital Marketing, e-Commerce and Digital Service Support, so they stay agile in ever-evolving markets. By uniting best-in-class experts under shared values and pooling non-core services, we empower each agency to focus on what they do best: serving clients and growing their teams.
Majority ownership by agency leaders guarantees decisions driven by commitment and accountability. This networked approach—distinct from global holding groups or “buy-build-merge” consolidators—creates a truly modular collective that scales ideas, innovation and impact at AI-enhanced speed.
Our Values
Developing a group of companies is not a finality in itself. The manner in which this development takes place is just as important as its financial outcome. The key is to have values that are adhered to on a daily basis.
Integrity
Manage every situation with honesty, candor and transparency, building relationships of lasting trust.
Excellence
Pursue excellence in all we do – making informed, bold, and courageous decisions to consistently exceed expectations.
Solidarity
Foster cooperation and mutual support across our member agencies (planets), shared services and talent.
Respect
Honour collaborators, clients and partners through transparent, ethical practices. Embrace differences. Keep commitments.
Joy
Work with passion and enthusiasm, fostering an environment of innovation, exchange, sharing and genuine enjoyment.
Testimonials
“Talents are our greatest asset. At Virtuology, I drive skills development and knowledge transfer for every employee, whether seasoned pro or trainee, because empowering people is the surest path to sustainable growth.”
Annick Vandersmissen
Chief Talent Officer, Virtuology
“With Virtuology International, we benefit from a large network, a wide range of expertise, shared services, and collective energy, enabling Smartelia to innovate faster and grow sustainably.”
Harittina Randriamanantena
Managing Director, Smartelia
“Joining Virtuology strengthened our organization and unlocked new international markets. Together, we’re delivering exceptional, data-driven services to the most demanding advertisers, without ever sacrificing our creative edge.”
Mathieu Hosselet
Managing Director, MKKM
“Virtuology’s culture of ‘making people grow’ aligned perfectly with my vision for human-centered talent solutions. Their entrepreneurial network has supercharged our recruitment and development model, letting us empower clients, and our team, to reach new heights.”
Olivier Croce
Managing Director, Skeelz
“Virtuology gave me the freedom, and the safety net, to launch Programmads in a fast-growing market. Their network and support turned calculated risk into rapid expansion, letting me build a programmatic powerhouse from day one.”
Gaétan Godart
Managing Director, Programmads
