How we work

Successful agencies make happy clients

Our vision

“Mens sana in CORPORATE sano”

Virtuology’s strength lies in the balance between the independence of each company in the group and the natural synergy between all of its members. They share the same offices and the coffee machine is a gathering point around which every collaborator can share his or her thoughts with the other colleagues. During Group Team lunches and TGIF, the best practices in every business line enrich the related digital expertise.

The companies are geographically organized in hubs: each company has a joint office for which the support services are pooled. Currently there are seven hubs: Brussels, Paris, Barcelona, Luxembourg, Warsaw, Tangier, Antananarivo.





Our mission

All of the companies in the group have a common purpose and shared values. These are centered, as a priority, on the growth, both professional and personal, of the people in each company.

They also aim to help their clients grow through the transfer of skills. This allows them to use a shared vocabulary in designing their digital transformation strategy.

Support people’s growth


by the most excellent, solidary, joyful, respectful and honest people

Our Values

Developing a group of companies is not a finality in itself. The manner in which this development takes place is just as important as its financial outcome. The key is to have values that are adhered to on a daily basis.


Integrity is the cornerstone of trust. The management and collaborators must be transparent in the decisions they make and comply with the legal, ethical and moral framework in all circumstances. There can be no exception to this rule, either for minor decisions or for major ones.


Excellence must not be experienced as a constraint but rather as pride in giving our very best in everything we do. It is expressed both in business acumen and in personal conduct.


Solidarity creates a framework of mutual support and allows each individual to rely on others in order to be stronger together. Solidarity is the ability to assist those around us, but also to ask for help when we need it.


Respect is a cardinal value with several facets: keeping our word within the company, to the client and to our partners; respect in our relations with others, or respect for the environment. In all areas, we want to be worthy of the trust that is given to us.


Joy is an essential condition for professional fulfillment. To create a motivational work environment, we promote harmonious relations between collaborators and a relaxed approach to daily work.


By joining Virtuology, MKKM is now part of a strong and accomplished group of agencies who are leading in their respective industries. This partnership provides us with the ability to strengthen our organization and expand our reach internationally. Side by side with Virtuology, MKKM will be able to maintain its commitment to delivering exceptional services to even the most demanding advertisers.

Mathieu Hosselet

I founded Skeelz with the ambitious goal that every company would be driven by the development of its human capital. In 2022, I realized it was time to turn this dream into reality. My company needed to adapt its model to better support growing businesses in the recruitment and development of their talent. That’s when I came across Virtuology. This group of entrepreneurs brings together the best experts in digital acceleration and transformation with a strong culture of “make people grow”. I immediately realized that this “marriage” was a perfect fit, as we shared a passion for entrepreneurship, a commitment to empowering people, and a sustainable business approach. This allowed my team and I to feel better equipped to grow our company and do what we love most: enable our clients and our team to reach their full potential.

Olivier Croce

The increasing complexity of Digital Marketing implies that advertisers are opting to use the services of several providers. Virtuology naturally predisposes us to work efficiently in multi-agency collaborations. Our strength lies in our ability to integrate the clients’ ecosystems. This modularity is unquestionably what enables us to bid in the most demanding tendering procedures with the digital skills of all of the member agencies in Virtuology.

Laurence Baeten

Sharing my baby with Virtuology International has certainly created some apprehensions. Today, almost a year later, I realize everything that they have brought me. A broader view of the business, credibility with my clients, support for structuring my company’s business processes and … a confidence that strengthens me in the choice I made! Today, I optimize my time to grow my structure with sustained support from the group. Finally, the synergy of the offers provided by the other entities in the group has enabled me to benefit from significant business potential.

Moise Denage

When it became obvious to me that I should test my ambitions as an entrepreneur, Virtuology trusted me and gave me the space to create Programmads on my own. This freedom to be able to meet a personal requirement in the context of a strict professional one and in a fast-growing market was one of the most stimulating challenges ever. Risk-taking was unavoidable. Virtuology allowed me to control all the stakes while making its network available to me.

Gaetan Godart